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Freight forwarder performance — what KPIs do you actually track?

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Muataz Thaaer
(@muataz)
Member Admin
Joined: 1 week ago
Posts: 16
Topic starter   [#8]

We work with three freight forwarders — one for Europe, one for Asia, one for regional GCC shipments. After a bad year with missed ETAs and poor communication, we built a simple quarterly scorecard:

  • On-time departure (vessel departed within 3 days of confirmed booking): target 90%
  • Documentation accuracy (correct BL, invoice, packing list on first submission): target 95%
  • Proactive communication (did they alert us before we had to chase): tracked as yes/no per shipment
  • Problem resolution time (hours from issue reported to solution proposed): target under 4 hours
  • Rate competitiveness (quarterly spot rate comparison against market): reviewed every 3 months

We share this scorecard with each forwarder at the quarterly review. It changed the dynamic completely — they started sending weekly updates without being asked.

What metrics do you track? Has anyone built this into their contract SLAs?



   
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